Simplicity.
“Every budgeting app I tried felt like a spreadsheet with a paint job. So I built the version I actually wanted to use.”
/ 01
Lines shipped
frontend + backend + agents
/ 02
Components
in-house design system
/ 03
Cold load
down from 21s in one sprint
/ 04
Founder
design · code · infra
What it is

Simplicity ingests every account through Plaid, classifies every transaction in real time, and gives the user a budget simulator that lets them model cuts and growth scenarios before committing. The difference between a ledger and an operating system.
· Interlude
“End-to-end. One person. Production grade.”
What I built
Every layer is mine. Next.js 16 frontend, Postgres backend with hand-tuned indexes, Plaid ingestion engine, Stripe payment rails, the simulation logic, the admin command deck (Sovereign), and the design system that holds it together.
- 01Server-action batching that collapsed 13 round-trips into one
- 02Postgres index design that took a 13s query down to 30ms
- 03A budget simulator with what-if cuts, debt payoff, growth projections
- 04An admin command deck (Sovereign) for live cohort + anomaly signal
What it took
Months of solo work, refusing to compromise on either the surface or the system underneath. Most of the hard problems weren't features — they were getting cold-load down from 21s to 3.5s, getting the cards to feel like glossy zinc instead of plastic, getting the ETL pipelines right.
/ Stack
/ Next project
CodeWithAli
Studio
2024—